PRIVACY POLICY

Effective Date: 10 October 2025
Last Updated: 21 May 2026

1. Who We Are

Our website address is https://kitchinsider.com (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with our website (the “Service”).

By using our Service, you agree to this Privacy Policy.

If you have any questions about how we handle your personal data, please contact us at info@kitchinsider.com.

2. Information We Collect

a. Personal Information You Provide

  • Name
  • Email address
  • Demographic details (e.g., postal code)
  • Information you submit through forms, surveys, comments, or promotions

b. Automatically Collected Data

  • IP address
  • Browser type and version
  • Device information
  • Pages viewed, time on page, and referring websites
  • Cookies and similar tracking technologies

We collect this data to analyse website usage, improve user experience, and deliver relevant advertising.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on this Site. Non-essential cookies — including analytics and advertising cookies — are only placed with your consent, which is requested via our cookie consent banner when you first visit the Site. You can update your cookie preferences at any time using the cookie settings link in the footer.

We use Google Analytics to collect and analyse information about how visitors use our Site. Google Analytics uses cookies and similar technologies to gather data such as your IP address, browser type, referring/exit pages, and time spent on pages. This information helps us understand visitor interactions and improve our content and user experience.

Google may also use the data collected to contextualise and personalise the ads of its own advertising network.

Learn more about how Google collects and processes data: Google Privacy Policy and How Google uses data from sites that use our services.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. Advertising

CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: Raptive Creator Advertising Privacy Statement.

5. How We Use Information

We use your information to:

  • Provide, operate, and improve our Service
  • Send newsletters and updates (with your consent)
  • Respond to enquiries and provide support
  • Analyse usage and performance
  • Display relevant ads
  • Comply with legal obligations

We may also use your information to support affiliate marketing activities and social media integrations that help us recommend products or services we believe are relevant to our readers.

6. Email Communications and Newsletter

We use Kit (kit.com) to manage our email list and send newsletters. If you subscribe to our newsletter or provide your email address voluntarily, your name and email address will be stored securely by Kit and used to send you:

  • Newsletters and updates
  • Site or product information
  • Promotional content

Kit acts as a data processor on our behalf and is bound by data protection obligations. You can view Kit’s privacy policy at kit.com/privacy.

You can unsubscribe at any time using the “unsubscribe” link in any of our emails. On unsubscribing, your data will be removed from our active mailing list. You may request full deletion of your data by emailing info@kitchinsider.com.

7. Consultation Services

If you book a paid kitchen design consultation through this Site, we collect and process additional personal information in order to provide that service.

Information collected for consultations

  • Your name and email address, provided at the time of booking via Kit
  • Payment information — processed securely by Stripe, our third-party payment provider. We do not store your card details directly. You can view Stripe’s privacy policy at stripe.com/gb/privacy.
  • Materials you choose to submit ahead of your consultation, typically by email, which may include kitchen plans, floor plans, photographs, measurements, written questions, and other project-related information

How we use this information

We use the information you submit solely to prepare for and deliver your consultation. This includes reviewing your plans, photographs, and questions in advance of the call so that we can provide relevant, informed guidance during our session.

Storage and retention

Consultation materials you submit are stored securely and retained for up to 12 months following your call, in case of follow-up queries. After that period, materials will be securely deleted. Materials are not shared with any third party.

Lawful basis

We process consultation data on the basis of contractual necessity — i.e., it is required to deliver the service you have paid for.

Please note: If your plans or photographs contain personal information relating to your home address or property, please be aware that you are sharing this with us voluntarily as part of the consultation process. You may redact any information you do not wish to share, provided it does not affect our ability to review your design.

8. Third-Party Data Processors

We work with the following third-party service providers who may process personal data on our behalf. Each is bound by appropriate data protection agreements:

  • Kit (kit.com) — email list management and newsletter delivery
  • Stripe — payment processing for consultation bookings
  • Google Analytics — website analytics
  • Raptive — advertising services

These providers may not use your data for any purpose other than providing services to us.

9. Sharing and Disclosure

We do not sell your personal data. We may share data with:

  • The third-party service providers listed in Section 8, for the purposes described
  • Legal authorities when required by law or in response to valid legal requests

10. Data Retention

We retain personal data only as long as necessary for the purpose for which it was collected:

  • Newsletter subscribers: for as long as you remain subscribed, or until you request deletion
  • Consultation materials: up to 12 months following your call, then securely deleted
  • Analytics data: in accordance with Google Analytics’ standard retention settings
  • Legal and financial records: as required by applicable law (typically 6 years under HMRC guidelines)

When data is no longer required, it will be securely deleted or anonymised.

11. Data Security

We use commercially reasonable measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. However, no online transmission or storage method is completely secure.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner’s Office within 72 hours of becoming aware of the breach, and will notify affected individuals where required by law.

12. Links to Other Sites

Our Site may include links to external websites not operated by us. We are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

13. Rights of UK and EEA Residents

If you are located in the United Kingdom or the European Economic Area (EEA), you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability
  • Lodge a complaint with your national data protection authority

Our legal basis for processing personal data includes your consent, performance of a contract, compliance with legal obligations, and legitimate business interests.

To exercise any of your rights, please contact us at info@kitchinsider.com. We will respond within one calendar month.

14. Rights of California Residents (CCPA/CPRA)

This section applies to visitors from California only. UK and EEA residents should refer to Section 13 above.

Under California law, certain data collection on our site by third parties for advertising purposes may be considered a “sale” or “sharing” of personal information.

You can opt out of this data “sale” or “sharing” by adjusting your cookie preferences or using the opt-out tools provided by your browser or our advertising partners.

To exercise any of your rights under the CCPA/CPRA — including your rights to know, delete, correct, or limit the use of your information — please email us at info@kitchinsider.com with the subject line “California Privacy Request.” We will verify and process your request as required by law.

Our Site recognises and responds to the Global Privacy Control (GPC) signal where required by applicable law.

15. Children’s Privacy

Our Site is not directed toward children under 13 years of age. We do not knowingly collect personal information from children. If you believe your child has provided us personal data, please contact us immediately at info@kitchinsider.com to request deletion.

16. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top will indicate when changes were last made. Where changes are material, we will take reasonable steps to bring them to your attention. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

17. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us at:

info@kitchinsider.com
Kitchinsider, United Kingdom